OUR MISSION:

BUILD PASSION INTO REALITY

TO SERVE OUR CUSTOMERS WITH HIGHEST RESPECT AND PROFESSIONALISM

PRODUCE THE SAFEST VEHICLES TO OUR BEST ABILITIES

APPLY OR EXCEED THE HIGHEST STANDARD IN THE INDUSTRY

PRODUCTS BE RESPONSIBLE TO THE ENVIRONMENT

CONTINUOUS AND RESTLESS R&D TO IMPROVE OUR PRODUCTS

OUR VISION:

CONTINUOUSLY APPLYING OUR R&D ACHIEVEMENTS TO IMPROVING OUR PRODUCTS

PROVIDE AND/OR EXCEED THE BEST AND SAFEST PRODUCT STANDARD WITHIN THE INDUSTRY

HELP TO MAKE THE WORLD A BETTER PLACE TO LIVE AND PLAY

DEVOTE OUR STRENGTH AND ENERGY TO HELP PROMOTE THE SPORT (FROM ADOLESCENTS TO PROFESSIONALS)